Jessica Helfand

Monday, February 20, 2006



Corporate Identity (or Corporate Design) The visual representation of an organization, including its logo, design, typefaces and colours, as well as its philosophy. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Corporate Identity beschreibt das strategische Konzept zur Positionierung eines Unternehmens. Dies umfasst die Definition der Identitätsmerkmale sowie deren Integration und Koordination in ein kongruentes Handlungskonzept. Ziel ist es, auf Dauer ein profiliertes und klar erkennbares Bild im Kopf der Konsumenten zu verankern (Corporate Image).
Having a corporate identity, though, implies more than just having a well designed logo. There are many companies capable of designing a good looking logo, unfortunately, too many of these logos are not created to be part of a consistent corporate identity system and actually help you send the message your clients/partners need to hear.
Visual System Design offers consulting and design services to those who wish to communicate aurally or visually with others. Whether your audience is local, distant, or both, VSD has the talent and experience necessary to help you reach your goals.
Graphic design is the art of visual communication, the visual representation of ideas or concepts. How do you succeed as a graphic designer? Study the movements that shaped today's visual world, and learn how to conceptualize projects, reinvent clichés, create balanced layouts, distill complex information, and motivate your audience. In this advanced, hands-on course, you'll build skills for the toughest graphic design projects. The focus of this class will be on creating 2D digital design projects. Class assignments include postage design, annual report layout, poster and book design, an art poster, and a direct mail piece.


Interactive DesignSite Design Proposals & Refinement

If you ordered the SmartBiz package you will be presented next with a design for your new web page. As usual, we will closely follow your instructions but also let you know our opinion and advice on how to move forward with your web project. The refinement process will take as long as necessary for you to be fully satisfied with the work we provided.

Interactive DesignSite Design Implementation & Configuration

When you agree with the final design for your site, we will create the actual pages and will install the pages on your server for free. If you don't already have a domain name and / or a hosting account, you can order a hosting package (domain name included) for a discounted price (available for clients only).Interaction Design is the creation of a representational dialogue among people and intelligent products, environments and communications encountered in their everyday experience.As products become more complicated, often due to technology, designers are facing new challenges in gaining strong user acceptance. The number of people using and developing products powered by some sort of technology continues to grow; these new systems are more functional and robust than ever, providing more features, functionality, and capabilities.

However, with the added complexity, the new generation of products is becoming more difficult to understand and use. As a result, users become more frustrated, unhappy and less productive. Large portions of functionality in the complicated software products and consumer electronics go unused, and products often fail in the consumer world due to their unnecessarily complicated user interfaces.Interaction Design exists as the design of behavior, bounded by three core interests: Human, Technical and Aesthetic.

Interaction design (IxD) is the branch of user experience design that illuminates the relationship between people and the machines they use. While interaction design has a firm foundation in the theory, practice, and methodology of traditional user interface design, its focus is on defining the complex dialogues that occur between people and interactive devices of many types-from computers to mobile communication devices to appliances.Historically the term interaction design has its roots in GUI-design. Interaction design has become more and more concerned about other interactions than the ones happening between a single user and a digital device. As professor Irene McAra-McWilliam notes: "interaction design used to be primarily about the aesthetics of the interactive experience - how it makes the user feel - whereas now it is increasingly concerned with the social and political implications of new technologies". One can ask if interaction design is tied only to situations where digital devices are involved. Could, for example, the design of party games and social events be seen as interaction design?

Interaction designers strive to create useful and usable products and services. Following the fundamental tenets of user-centered design, the practice of interaction design is grounded in an understanding of real users-their goals, tasks, experiences, needs, and wants. Approaching design from a user-centered perspective, while endeavoring to balance users' needs with business goals and technological capabilities, interaction designers provide solutions to complex design challenges, and define new and evolving interactive products and services.The success of products in the marketplace depends on the design of high-quality, engaging interactive experiences. Good interaction design.effectively communicates a system's interactivity and functionality .defines behaviors that communicate a system's responses to user interactions .reveals both simple and complex workflows .informs users about system state changes .prevents user error by using techniques such as behavior-shaping constraints

While interaction designers often work closely with specialists in visual design, information architecture, industrial design, user research, or usability, and may even provide some of these services themselves, their primary focus is on defining interactions.

The discipline of interaction design produces products and services that satisfy specific user needs, business goals, and technical constraints. Interaction designers advance their discipline by exploring innovative design paradigms and technological opportunities. As the capabilities of interactive devices evolve and their complexity increases, practitioners of the discipline of interaction design will play an increasingly important role in ensuring that technology serves people's needs. The recent proliferation of technologies used in communication and interaction, often using the internet for connectivity, has inspired interest in social interaction design. Designers increasingly recognize that user interactions often include other users as well as a mediating technology, and that interactions can include interpersonal and social factors as well as the conventional ones described here.


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